{"id":808,"date":"2015-10-15T08:01:54","date_gmt":"2015-10-15T08:01:54","guid":{"rendered":"http:\/\/race4job.com\/blog\/?p=808"},"modified":"2015-10-17T07:38:38","modified_gmt":"2015-10-17T07:38:38","slug":"marketing","status":"publish","type":"post","link":"https:\/\/www.race4job.com\/blog\/marketing\/","title":{"rendered":"Marketing Quiz"},"content":{"rendered":"

1.<\/strong> Consumer information sources are ______ (5)<\/span><\/p>\n

(1) Personal source and commercial source<\/p>\n

(2) public source (3) experiential source<\/p>\n

(4) All of the three above<\/p>\n

(5) only (1) and (2)<\/p>\n

2.<\/strong> Zero-Based Budgeting (ZBB) means_____(3)<\/span><\/p>\n

(1) a tool for marketing cost analysis<\/p>\n

(2) a tool for financial analysis<\/p>\n

(3) each year. budgeting starts from a scratch<\/p>\n

(4)a certain percentage of sales<\/p>\n

(5) Only (1) and (2)<\/p>\n

3.<\/strong> \u00a0Assigning specific jobs and work places to the selected candidates is known as _______(1)<\/span><\/p>\n

(1)placement<\/p>\n

(2)recruitment<\/p>\n

(3)transfer<\/p>\n

(4)promotion<\/p>\n

(5)None of these<\/p>\n

4.<\/strong> As a counselor, a personnel manager_______ (2)<\/span><\/p>\n

(1)reminds the management of moral obligations towards employees<\/p>\n

(2)encourages the employees<\/p>\n

(3)tries to settle the disputes between labour and management<\/p>\n

(4)All of the above<\/p>\n

(5)None of these<\/p>\n

5.<\/strong> According to product life cycle theory, the profit is maximum in________ (1)<\/span><\/p>\n

(1) Developed Stage<\/p>\n

(2)Early Stage<\/p>\n

(3) Matured Stage<\/p>\n

(4) Declined Stage<\/p>\n

(5) None of these<\/p>\n

6.<\/strong> Which among the following is not included in fringe benefits available to an employee? (5)<\/span><\/p>\n

(1)old age survivors<\/p>\n

(2)pensions<\/p>\n

(3)gratuities<\/p>\n

(4)Both (1) and (2)<\/p>\n

(5)None of these<\/p>\n

7.<\/strong> Which among the following is an example of teleconferencing? (4)<\/span><\/p>\n

(1)Computer conferencing<\/p>\n

(2)Audl000nfereneing<\/p>\n

(3) Video conferencing<\/p>\n

(4) All of the above<\/p>\n

(5)None of these<\/p>\n

8.\u00a0<\/strong> Which of the following expresses Maslow’s Motivation Theory best? (4)<\/span><\/p>\n

(1) Importance of motivation of customer development<\/p>\n

(2) When people are driven by particular need at particular times<\/p>\n

(3) When human needs are arranged in a hierarchy<\/p>\n

(4) all of these<\/p>\n

(5) only (2) and (3)<\/p>\n

9.<\/strong> The level of commitment that consumers feel towards a given brand is called (3)<\/span><\/p>\n

(1)Brand equity<\/p>\n

(2)Brand name<\/p>\n

(3)Bran<\/p>\n

(4) Brand utility<\/p>\n

(5)None of these<\/p>\n

10.<\/strong> A situation whereby market is expanded by developing new products to satisfy new consumer needs is called_____ (2)<\/span><\/p>\n

(1)market development<\/p>\n

(2)diversification<\/p>\n

(3)both (1) and (2)<\/p>\n

(4)neither (1)nor (2)<\/p>\n

(5)None of these<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Consumer information sources are ______ (5) (1) Personal source and commercial source (2) public source (3) experiential source (4) All of the three above (5) only (1) and (2) 2. Zero-Based Budgeting (ZBB) means_____(3) (1) a tool for marketing cost analysis (2) a tool for financial analysis (3) each year. budgeting starts from a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-808","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/posts\/808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/comments?post=808"}],"version-history":[{"count":1,"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/posts\/808\/revisions"}],"predecessor-version":[{"id":836,"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/posts\/808\/revisions\/836"}],"wp:attachment":[{"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/categories?post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.race4job.com\/blog\/wp-json\/wp\/v2\/tags?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}